Tradecons GmbH was founded by Dr. Berndt Kreiseder in autumn 2008 and one Division of it is concerned with the marketing of coconut water under the brand cocowell. Before that, Berndt Kreiseder had gained experience for many years within same branch as a Manager of the company CopaVit GmbH and had worked there on the development of the brand Fontana di Coco.
In the search for quality optimization and under intensive motivation of its customers, eg. Dentist & Coco-Pioneer Dr. Helmut Friedrich, as well as Dr. Alex Witasek and many others, Berndt Kreiseder took care of this topic again. Together with the new, reliable and socially oriented Brazilian partner Paraipaba and after intensive work and constant search for the best quality the team succeeded to launch a new, outstanding product. It is produced in Brazil on the newest generation of rack machines for Tetra Packs.

Apart from confidence, highest attention to quality of product and of service also the topic sustainability belongs to the values of Tradecons and its partners. The goal is not in the maximization of profit but the search for a solid and social basis with well-known sales partners and national organizations. Cocowell - the coconut water with the fresh, authentic taste - is available since December 2009 in selected, specialized retail stores.